Benefits Of Cross-Platform Mobile App Development

One of the most prominent developments of the last few years is cross-platform mobile app development, as it is transforming the ways companies approach app development. Moreover, it is also helping in creating new chances for rapid digital growth. 

Before developing a mobile app, you must select the devices on which the application should be supported.

You either risk losing market share or incurring costs if you opt to create native apps for all operating platforms.

Cross-platform mobile app development enables developers to create mobile applications that operate on numerous operating systems by utilizing a single framework and the same code base.

The framework allows businesses to create native-like experiences while reducing development effort and cost, as well as speeding time-to-market.

The Pros of Cross-platform Mobile App Development


Code Re-usability:

The cross-platform development framework enables developers to work on a single code base that runs on several platforms. Instead of being platform-specific, relying on a shared codebase eliminates repeated activities and accelerates the application development life cycle. 

It assists developers in addressing many of their day-to-day issues, such as coding natively for each operating system. 

The codebase allows us to fix errors for all platforms at once, rather than doing it separately for each platform.

Code Reduction:

Whenever the native development process takes place, an organization must have multiple teams with many skill sets and a need to commit to a considerable budget to cover app development for the different operating systems. 

To clarify, its framework allows you to share common technical, making it less expensive to construct two apps same time.

Finding highly competent developers, as well as training them for specific projects, takes time and money. A cross-platform application project needs only one team with fewer developers, which helps in reducing development expenses by half.

Faster application development and time-to-market:

When customers interact with any business, they want to find a company’s products and services across all the channels, while also having a consistent and smooth user experience. In other words, they want efficiency. Failure to meet the users’ expectations may cause them to search somewhere else. Customers can change their minds in a matter of seconds. 

As a result, businesses must be one step ahead of their clients, anticipating their demands and acting quickly.

Cross-platform application development can accelerate product development and launch as it’s based on a shared codebase. Using frameworks like React Native or Flutter, you can build applications more quickly, thereby reducing the overall development process.

When it comes to maintenance and support, cross-platform applications are the best. Updates and bug fixes may be synchronized and distributed to all devices, irrespective of the operating system, instead of engaging different support teams for each program. 

Brand consistency:

Users put an emphasis on a consistent brand experience across all customer touchpoints. When you’re developing both iOS and Android apps, ensuring a consistent look and feel takes considerably longer time and work. 

Cross-platform app development helps in creating a consistent brand image, and a faster experience may be achieved by using the same UI/UX components that may help in providing a native app-like experience. 

While the navigation will continue to differ depending on the operating system, the overall interaction and brand image will stay consistent and predictable, assuring clients of your company’s authenticity and reliability.

Broader market reach:

Having an app available on different platforms expands your market reach. With Android and iOS accounting for 98 percent of the mobile operating system landscape, it’s crucial to acknowledge that a generally approved application will have a far stronger influence on your business sales than an OS-specific app.

Cross-platform development allows you to reach a larger customer market by publishing your application on multiple platforms.

There are about 3.5 billion smartphone users globally. Approximately 24.99 percent of these devices run iOS, while 74.43% run Android.

It all comes down to optimizing your earning potential.

Bottom Line:


If you are a startup, then cross-platform is the perfect thing that has ever happened, as it serves as an ideal tool for testing startup ideas or presenting them to investors before securing funding for native application development.

Furthermore, cross-platform development works well for large-scale corporate application development as well. 

At the same time, there are also drawbacks to cross-platform development, such as having to compromise on running performance, UI/IX, lack of support for hardware capabilities, and lack of responsiveness on mobile devices.

Your company may benefit from cross-platform development to increase your business success. By eliminating the stress of a time-consuming development process, you can transfer your focus to product innovation and giving value to your consumers, which will boost your long-term earnings. 

If you are seeking mobile app development services, contact us today to discuss your project ideas with us!

Disclaimer for iByte Infomatics

Rafia Khan

About Rafia Khan

Rafia Khan is a Technical Content Writer at iByte Infomatics. Frequently, she inscribes on technology, to look on when you're reading, makes perfect sense and you understand it properly. She delivers explanatory and error-free content with prowess hand in proofreading. Has experience in Technical Content Writing for more than 2yrs. What's engaging about her writing? She includes precise research and uncomplicated readability

View all posts by Rafia Khan →

Leave a Reply