{"id":1308,"date":"2021-12-08T10:40:04","date_gmt":"2021-12-08T10:40:04","guid":{"rendered":"https:\/\/ibyteinfomatics.com\/blog\/?p=1308"},"modified":"2021-12-08T10:58:48","modified_gmt":"2021-12-08T10:58:48","slug":"how-to-rank-your-app-on-google-play-store","status":"publish","type":"post","link":"https:\/\/ibyteinfomatics.com\/blog\/how-to-rank-your-app-on-google-play-store\/","title":{"rendered":"How to Rank your App on Google Play Store?"},"content":{"rendered":"

Are you looking for an App Store Optimization Strategies<\/a> that help you to make your App Rank top on the Google Plat Store?\u00a0<\/span><\/p>\n

Well we iByte<\/a>, we help our clients to rank their apps on the Google Play Store with the help of app store optimization strategies.<\/span><\/span><\/span><\/p>\n

Obviously, with this, your app identification is one of the biggest issues which you can face as an app publisher. In the other words, it is very important for you to understand that there are no. Of methods which we can use for boosting the rank of application and increasing the no. Of downloads on the Google Play Store.<\/span><\/span><\/span><\/p>\n

In the article, we are going with you the complete guide about how to rank app on Google Play Store that can help you to make your app different for the Google Play Store Algorithm and users alike.<\/span><\/span><\/span><\/p>\n

Let`s start from Scratch:<\/b><\/h3>\n

Before moving ahead let`s talk about ASO ( App Store Optimization)<\/strong>. <\/span><\/span><\/span><\/p>\n

What is ASO?<\/strong>\"app<\/h3>\n

ASO (App Store Optimization)<\/strong> is a process of optimizing the mobile application to rank top on the Google Play Store. It will give more visibility to your app, which led to the chances of frequent downloads. <\/span><\/span><\/span><\/p>\n

In the other words, App Store Optimization is a secret weapon that rank your app in the top search.<\/span><\/span><\/span><\/p>\n

 <\/p>\n

1. Select keywords with the right \u201cvolume-to-click-through\u201d ratio:<\/strong><\/h2>\n

\"app<\/strong><\/p>\n

For starting off with App Store Optimisation, the only mistake which anyone can do is that they find and use keywords that have the highest possible search volume in the app page description. <\/span><\/span><\/span><\/p>\n

<\/a> Looking for popular and most searched words it\u2019s certainly important but not all phrases receive an adequate amount of clicks from users <\/span><\/span><\/span>( it is k<\/strong><\/span><\/span><\/span>nown as CTR -click-through rate<\/span><\/span><\/span><\/strong>)<\/span><\/span><\/span>.<\/span><\/span><\/span><\/strong><\/p>\n

One of the best way to know which keyword you should select is by considering your target users` search intent.<\/span><\/span><\/span><\/span><\/p>\n

CTR and user search intent are important ASO factors. With long-tail phrases are the best way to gain more interactions, they are more specific and tend to have a higher CTR.<\/span><\/span><\/span><\/p>\n

 <\/p>\n

2. Make a catchy Title by combining your Brand name and the keywords you selected :<\/strong><\/h2>\n

\"aso<\/p>\n

The title of an app on the Google Play Store is an important for the ASO on-metadata factor.<\/span><\/span><\/span><\/p>\n

As per Google Play policy, the App Title should be 30 characters<\/strong><\/em>. <\/span><\/span><\/span>Don`t forget to localize your app title. The mobile world is global and the demand for your app can arise from the countries that you have never expected.<\/span><\/span><\/span><\/p>\n

 <\/p>\n

3. Don\u2019t overdo keywords in your short description:<\/b><\/h2>\n

The short description and lon<\/span><\/span><\/span>g <\/span><\/span><\/span>description can differ as per <\/span><\/span><\/span>the <\/span><\/span><\/span>user`s interest. <\/span><\/span><\/span>You have only a couple of seconds to catch your prospect\u2019s attention<\/span><\/span><\/span>, make a good first impression, and sell your app\u2019s story.<\/span><\/span><\/span><\/p>\n

Naturally, <\/span><\/span><\/span>you can mention a keyword or two<\/span><\/span><\/span>, just make sure they don\u2019t disrupt the message you\u2019re trying to convey<\/span><\/span><\/span>.<\/span><\/span><\/span><\/p>\n

 <\/p>\n

4. Use keywords in Long Description:<\/strong><\/h2>\n

Y<\/span>ou should focus <\/span>on<\/span> efforts and mention <\/span>the terms you want to be found for <\/span>and for certain industries is very important and significantly affects their app ranking.<\/span><\/span><\/span><\/span><\/p>\n

iByte <\/span><\/span><\/span><\/a><\/strong><\/em>noticed a spike for two keywords <\/span><\/span><\/span>after having ASO-optimized <\/span><\/span><\/span>l<\/span><\/span><\/span>ong description.
\nThe first keyword\u2019s position went up from number 13 to 8, and the second from 11 to 8 <\/span><\/span><\/span>by using <\/span><\/span><\/span>App store optimi<\/span><\/span><\/span>z<\/span><\/span><\/span>ation str<\/span><\/span><\/span>a<\/span><\/span><\/span>tegies<\/span><\/span><\/span>.
\nThis means that the app reached the top 10 search results for both phrases!<\/span><\/span><\/span><\/p>\n

<\/a> Tips for a great and optimized description on Google Play:<\/b><\/span><\/span><\/span><\/strong><\/p>\n